In keeping with our strict observance of all drinking-related holidays, we wish you a fruitful and productive National Vodka Day.
After all -- it's the most popular liquor in
Russia America and deserves to be celebrated as such. Nostrovia!
It's tough to convince anyone that 4 million of anything can be considered "limited", but as it pertains to ABSOLUT Vodka's latest marketing campaign, the number rings true.
ABSOLUT Unique is a 4 million-bottle limited edition run, set for distribution in more than 80 international markets. The task required a complete overhaul of the manufacturing plant, including the installing of splash guns and programmable color-generating machines, which employ complex algorithms in order to ensure no two bottles are alike.