Warning: Language in this video.
Though the shirt has been removed from their site (or sold out), Urban Outfitters got into hot water this weekend for this stained and damaged "vintage" Kent State sweater. The historically-minded among you will recognize Kent State as the site of a Vietnam War protest in 1970 that ended with the police shooting of four student protesters.
Urban Outfitters claims that the item's appearance is due to aging, stains, and miscoloration, though obviously it looks more than a little like the violent aftermath of the protest itself. Their official statement on the sweater doesn't help their case much:
TL;DR: Company known for ripping off art designs, pandering to bratty youths, and doing attention-grabbing things to gain publicity among other attention-grabbing bratty youths acts according to form. Carry on.
The tweet in question? Here is a screencap of the quickly-deleted message, from Christina Coleman's twitter feed:
This week, survivors of domestic abuse started a pair of hashtags, #WhyIStayed and #WhyILeft, to educate others on the realities of domestic abuse and empower those within harmful relationships. In light of football player Ray Rice's recently-uncovered tapes his subsequent suspension, these words are that much more powerful.
Of course, that's not what DiGiorno thought the hashtag was about, and in their attempt to stay on top of trends on Twitter threw this into the public eye without a care in the world. As you can see, DiGiorno has since apologized for their ignorance. Just another warning message to #Brands on #SocialMedia, right?