Back in the 1980s, Coca Cola was in trouble. Sales were down as America went crazy for the taste of a new generation, Pepsi, and wanted desperately to be accepted by Generation Next.
Oh, to be a part of Generation Next, with their skateboards and aluminum jackets.
Coke actually realized that if it wasn’t for their lucrative contracts with distributors, Pepsi would be killing them in sales. This coupled with the fact that people, somehow, preferred the taste of Pepsi and even the gross Diet Coke to the all-american classic taste of Coke in taste tests — because focus groups are filled with complete mad mee. So Coke decided that they needed to update the taste of Coke and introduced New Coke.
What happened next will shock you…
People liked old Coke and wanted it back.
But how it got there is one of the most interesting marketng misteps in history.
Check out the video for the history of why we went back to old Coke and still enjoy Blue Pepsi.
Before you pop the tab on your next can of Coca-cola, you might want to take a gander at this infographic. Or you might not.
A health crusader, who calls himself the Renegade Pharmacist, put together a handy guide for all the ways one can of coke messes with your body.
Pretty devastating, right?
Coke is not just high in high fructose corn syrup, but it is also packed with refined salts and caffeine. Regular consumption of these ingredients in the high quantities you find in Coke and other processed foods and drinks, can lead to higher blood pressure, heart disease, diabetes and obesity.
However a small amount now and then wont do any major harm. The key is moderation!
We should all know by now the health risks associated with soda due to its highly acid forming recipe of sugar, carbonated water and additives like salt and phosphorous.
But a recent Gallup poll reveals that 48 percent of surveyed Americans – nearly half! still drink soda on a daily basis. What's more, among those who drank soda, the average daily intake was 2.6 glasses per day.
Maybe skip the soft drink and go right for the whiskey tonight, what do you say?
Just kidding. Take care of yourself.
Let's face it: In the same way we all have a zombie plan, our instincts are movie-honed for a secret-agent scenario -- as soon as these guys are given a destination and a countdown clock, the inner Bond comes out just as the train station turns into an obstacle course.
One of the coolest marketing stunts ever.
Coca-Cola, Intuit, and Kraft have joined Pepsi in renouncing membership in the American Legislative Exchange Council, a right-wing, corporate-funded organization that pushed -- hard -- for the shoot-first legislation that is hampering efforts to arrest and prosecute Trayvon's Martin's shooter. ALEC also is a proponent of restrictive voter ID laws; the two issues prompted progressive advocacy African-American group Color of Change to target the group this week with a petition campaign.