Never before has a bunch of skeletons been so heartwarming.
A new ad from the Ad Council shows people of all different ages, genders, races, sexualities, ethnicities, disabilities and religions coming together behind a digital screen.
The viewers only see their skeletons at first kissing, dancing and hugging with Mary Lambert’s “She Keeps Me Warm” playing in the background, until the real people step out to reveal themselves.
The spot is part of their “Love Has No Labels” campaign, and it already has over 1.5 million views since it was released on Tuesday. It was shot on Valentine’s Day of this year.
From the Ad Council:
Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.
You will cry. So be prepared.