nutella

Via The Drum
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This is a promotion in the UK to encourage people to try a new Nutella filled Krispy Kreme donut that will start being widely available May 27. The money from the promotional donut sales will go to charity. The video description offers more information:

Krispy Kreme, the American purveyor of all things doughnut, has unveiled an ATM-style contraption in London's Holborn to activate its new Nutty Chocolatta flavour.

The limited edition doughy treat is filled with the popular Nutella sandwich spread and, according a 'leaked memo' PR stunt from the brand, is set to be available nationwide on 27 May.

Krispy Kreme is giving fans the chance to preview the Nutty Chocolatta until 21 May by way of the Hole in the Wall contraption.

Devised by Devries Slam and delivered by creative technology agency Kerve, the system allows passers-by to touch their contactless card to a reader and pay two pounds for their individually-wrapped doughnut. This is presented on a cushion accessed only when a door opens after payment.All proceeds from the activation will be donated to Teenage Cancer Trust.
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This giant desert is so stunning it'll stop your heart. Sure, it's been done before in a smaller size but now it's much, much larger. This ball of fried ice cream is made of vanilla and Nutella ice cream, covered in crushed Maltesers and smothered in hot, salted caramel sauce.



According to Mashable when creator Roy El Hachem first experimented with the "Fried Maltella" the ice cream took two full days to set before it could be fried.

Isis nutella names Nutella Refused to Customize a Jar of Nutella for a Little Girl Named Isis
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ISIS has come to be known as a terrorist group but before that Isis was an Egyptian goddess who brought her brother/husband Osiris back to life after he was murdered. It's also the name of a five-year-old Australian girl who really wants her name on a jar of Nutella. 

The company Ferrero Australia started a campaign called “Make Me Yours” which allowed people to add their names to jars of Nutella. Allowing the internet to brand your product went predictably wrong.  Department stores, such as the Meyer Isis's mom tried to buy from, are unable to print everything submitted. It might have something to do with gems like this one:


via @JayBattestelli

For the mom of this little girl, being denied a personalized jar of sweet, hazelnut chocolate spread is the last straw in a long line of unforseen consequences cause by the unfortunate name.  She told the Sydney Morning Herald, "I am starting to get to the point where I don't want to call her name out because she's going to start noticing people looking."

Now she's on a mission to reclaim the name. 

Mean guy punches an elderly man over Nutella at Costco.
Via LA Times
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I mean, we all love Nutella, but damn.

An altercation erupted over some Nutella waffles in a Burbank Costco Sept. 22. But it wasn't a fair fight at all.

The LA Times describes how an elderly man got punched for trying to teach moderation.

Derrick Gharabighi, 24, was at the warehouse store in Burbank on Sunday when he walked over to the Nutella sample station. As the elderly shopper reached out to grab one, Gharabighi snatched all the Nutella samples, according to the Los Angeles County district attorney's office.

That's when Gharabighi reportedly punched the man in the face. The man was hospitalized with a one-inch cut and swelling above his left eye, Guillen said.

Gharabighi, a Burbank resident, was arrested and is being held on $50,000 bail, police said.

He faces one count of elder abuse, as well as the special allegation that he inflicted great bodily harm on the elderly man, according to the Los Angeles County district attorney's office. If Gharabighi is convicted, he faces up to 11 years in state prison.



A $50,000 bail and the possibility of 11 years sounds steep for getting really hangry, but it still was a complete d*ck move.

Settle down, Nutella lovers.