It's tough to convince anyone that 4 million of anything can be considered "limited", but as it pertains to ABSOLUT Vodka's latest marketing campaign, the number rings true.

ABSOLUT Unique is a 4 million-bottle limited edition run, set for distribution in more than 80 international markets. The task required a complete overhaul of the manufacturing plant, including the installing of splash guns and programmable color-generating machines, which employ complex algorithms in order to ensure no two bottles are alike.

[highsnobiety]

Best. Ad. Ever.

[reddit]

Today's "wait for it..." moment is brought to us by Sears. So worth it.

[slyoyster]

This new spot, from Britain's Channel 4... just... wow.

[deadspin]

From Portland's Wieden + Kennedy, the companion ad to April's tearjerker tribute to Olympians' moms. Awww.

[adfreak]

From photographer Markus Mueller, a cheeky new ad campaign promoting Das Handwerk, the quality of German craftsmanship.

[biotv]

In a new two-spot ad campaign -- his first in the U.S. -- John Malkovich falls for Siri. Destined to be a classic.

(Here's the second commercial.)

[adweek]