Marketing Campaign of the Day

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Today's "wait for it..." moment is brought to us by Sears. So worth it.

[slyoyster]

Paralympics Ad of the Day

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This new spot, from Britain's Channel 4... just... wow.

[deadspin]

Marketing Campaign of the Day

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Marketing Campaign of the Day
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From photographer Markus Mueller, a cheeky new ad campaign promoting Das Handwerk, the quality of German craftsmanship.

[biotv]

Marketing Campaign of the Day

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In a new two-spot ad campaign -- his first in the U.S. -- John Malkovich falls for Siri. Destined to be a classic.

(Here's the second commercial.)

[adweek]

Marketing Campaign of the Day

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BBDO Brazil for Getty Images wins the the award for Most Moving Time-Lapse Composed Entirely Of Unrelated Stock Images:

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.

[hypervocal]