From the annals of bad ideas, McDonald's has debuted a billboard whose reflective-tape wording, "Open all night," is only visible when lit up by headlights. Because it's not at all freaky to suddenly come upon glowing words off a dark stretch of Vancouver highway.

[hypervocal]

A McDonald's Hamburgler come to life is on the loose in Augusta, Maine, after swiping a bag of food from the drive-thru of a Mickey D's on Western Ave.

According to Lt. Christopher Massey of the Augusta Police, a young man wearing red jeans reportedly grabbed the goods as they were being handed to a customer by an employee.

Massey tracked the alleged thief down to a nearby Arby's parking lot, but he managed to escape into the woods with the loot.

The restaurant prepared a new meal for the victims and told Massey that this sort of thing "does happen occasionally." 

[kjonline.]

McBacklash of the Day: McDonald's this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign.

That lesson? Don't.

You'd think Wendy's failed attempt to make #HeresTheBeef happen would have

Burger Chain Beef of the Day: McDonald's agreed to stop airing the above ad in Germany after Burger King released a statement saying its fast food rival has "broken the rules of comparative advertising by degrading the Burger King brand."

Translation: "Your ad is memorable and makes us look bad and we're not smart enough to come up with a clever retort so quit it you big

Happy And Healthy of the Day: McDonald's announced today that it will begin adding fruits or vegetables to every Happy Meal.

The LA Times reports that apples will most often be served as the healthy side, but produce selection may vary depending on the branch location and time of year to include carrots, pineapple slices, raisins, and mandarin oranges.

In addition, th

Fast Food Fracas of the Day: A video uploaded to the Internet last week by 22-year-old McDonald's employee Vernon Hackett appears to show 22-year-old Chrissy Lee Polis being assaulted by two other patrons at a Rosedale (Maryland) location, while