If you're a social media user of any kind, by now you are well acquainted with the #10YearChallenge. The meme involves users posting contrasting photos from 2009 and 2019 to highlight how much they have changed. The meme has gone on to be used ironically, and now it's being used to create climate change awareness.
Instead of posting impressive glow-ups or dank memes, some users, politicians, and organizations have taken to Twitter and Facebook to highlight the rapid destruction of our environment. Emaciated polar bears and melted glaciers make our versions of the challenge seem more shallow and narcissistic than they already did. We encourage everyone to get involved in this movement and help protect the world for ourselves and future generations.