Marketing Campaign

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Melinda Taub and Adam Sacks imagine what it might look when the Hunger Games inevitably become real, and Coca-Cola inevitably becomes their sponsor.

[adamthinks.]

free cake Marketing Campaign Mr Kipling - 5981707520
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Hot on the heels of McCain's baked-potato-scented bus stop ads, UK cake maker Mr Kipling has launched an outdoor campaign that takes the appetite-whetting theme to its logical conclusion by dispensing free cake.

That's right: To promote the company's new "on the go" cake packaging, London-based creative agency101 and media agency Starcom have teamed up to install 19 free-cake-vending posters at select bus shelters throughout the city.

At least one of the posters will also release a distinct "cake smell," guaranteeing that public transportation will be that much more of a living hell for people who are watching their weight.

[adage.]

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Viral Ad of the Day: The Internet appears to have sprung a leak, but luckily Lithuanian mineral water manufacturer Vytautas was on hand with an open bottle to collect all the loose memes.

(Not Safe For Work: Internet.)

[dpaf.]

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Red Bull South Africa earlier this week unveiled the latest addition to its ongoing "Red Bull gives you wings" campaign -- a 30-spot featuring Jesus revealing the "secret" behind his miraculous water-walking feat.

Wouldn't ya know it, the ad did not go over well with many viewers, who demanded it be pulled immediately.

Unfortunately for Red Bull, the energy drink doesn't actually give you wings, so in lieu of saying "see you later, suckers" and flying away, the company relented and pulled the ad as requested.

[copyranter.]

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Local Lawyer Ad of the Day: Georgia attorney Ken Nugent gives Bob Loblaw an ambulance chase for his punitive damages. (No Habla Español.)

[adverve / copyranter.]

See Also: The 20 Worst Attorney Commercials.

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At SXSW, across the street from where an ad agency was controversially transforming homeless men into walking WiFi hotspots for conventiongoers, competitive eater extraordinaire Takeru Kobayashi wolfed down a record-setting thirteen grilled cheese sandwiches in 60 seconds to promote the group messaging service GroupMe.

Congrats?

[cnet / geekosystem.]

Berlin Philharmonic Orche Bjoern Ewers Marketing Campaign - 5964668928
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Marketing Campaign of the Day: This brilliant promotion for the Berlin Philharmonic Orchestra by photographer Bjoern Ewers shines a perspective-reexamining light on the interiors of musical instruments, which, incidentally, look like they would make rather amazing concert halls.

See the rest here.

[colossal.]

Bald-Shaming Marketing Campaign - 5944626944
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Questionable Marketing Campaign of the Day: From Rethink Canada comes a campaign for "hair loss specialists" that aims to shame balding men into self-consciousness.

Seems to me if there was a similar ad for "weight loss specialists" targeting women that consisted of a sticker on a mirror in the subway that said "you should lose some weight," there would be an uproar.

Say no to bald-shaming.

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