Marketing Campaign

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Marketing Campaign of the Day: To promote its "open journalism" initiative, The Guardian reimagines the story of the Three Little Pigs as a fairy tale in need of broader coverage, conversation, and, most importantly, context. 

[theguardian / thanks monica!]

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PSA of the Day: Seven months in the making, The Story of Sushi as told through a collection of miniatures lovingly handcrafted by Lori Nix and Kathleen Gerber.

Written by Joe Sabia and directed by Vincent Peone for Portland's 

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Indie Car Ads of the Day: Two blink-and-you-missed-them TV spots for the 2012 Hyundai Azera, which aired during last night's Oscars telecast, were directed by none-other-than art house landlord Wes Anderson.

Through the employment of his distinctive mise-en-scène, the acclaimed auteur adds an invigorating dash of whimsy to what would otherwise be just another ad for yet another car.

Check out

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Meat Marketing Campaign of the Day: Of course, the only reason you even bothered watching the Oscars last night was to catch the grand unveiling of it girl Kate Upton's spicy Carl's Jr. TV spot, right? Well, since you probably called it a night around the time Billy Crystal made his first appearance in blackface -- i.e. five seconds into the show -- here it is in a convenient Crystal-free format f

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Everybody Needs A Hobby of the Day: Pro-sailor Alex Thomson performs a risky "keel walk" off an 8-tonne carbon fibre yacht tilted at a 45-degree angle.

And here's the Hugo Boss ad the stunt produced:

[superpunch.]

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From The Archives: This 1970's ad for Dole bananas featuring Pink Floyd's "The Great Gig In The Sky" is delightfully bananas in a Pink Floydish sort of way.

[copyranter.]

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Marketing Campaign of the Day: To promote the return of The Walking Dead in South Africa, a local ad company produced a (fairly realistic) fake trailer for a romantic comedy, and then showed it to a theater full of people unaware they were about to be visited by a walker.

Trust me, it all makes sense in the end.

[copyranter.]

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Marketing Campaign of the Day: During the Grammys, Target unveils a new ad campaign featuring PS22 Chorus member Denise -- best known for her impressive cover of Adele's "Rolling in the Deep" (below).

[@target.]