Marketing Campaign

Something is fowl over at Australian food chain Chicken Treat.

The company has hired a new social media manager, and she's a literal chicken.

Betty the chicken has taken over the restaurant's Twitter account with the goal of sending an actual 5-letter English word by Oct. 30. And so far, she's said some pretty profound things.

=7o8hy6ho4d231wdty - 2 651`r mn 2`13w ygehr nm 11`a xzb m.9,n #chickentweet

— Chicken Treat (@ChickenTreat) October 15, 2015

Whoa.

AZAVZUYTZZIIZA #chickentweet

— Chicken Treat (@ChickenTreat) October 14, 2015

Groundbreaking!

Some words of inspiration from Betty. And remember: if a chicken can tweet, you can do stuff too. #ChickenTweet pic.twitter.com/fHX2t14R74

— Chicken Treat (@ChickenTreat) October 14, 2015

Betty is clearly a very smart chicken. This shouldn't take too much longer.

Best. Ad. Ever.

[reddit]

Today's "wait for it..." moment is brought to us by Sears. So worth it.

[slyoyster]

This new spot, from Britain's Channel 4... just... wow.

[deadspin]

From Portland's Wieden + Kennedy, the companion ad to April's tearjerker tribute to Olympians' moms. Awww.

[adfreak]

From photographer Markus Mueller, a cheeky new ad campaign promoting Das Handwerk, the quality of German craftsmanship.

[biotv]

In a new two-spot ad campaign -- his first in the U.S. -- John Malkovich falls for Siri. Destined to be a classic.

(Here's the second commercial.)

[adweek]

BBDO Brazil for Getty Images wins the the award for Most Moving Time-Lapse Composed Entirely Of Unrelated Stock Images:

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.

[hypervocal]