Marketing Campaign

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Something is fowl over at Australian food chain Chicken Treat.

The company has hired a new social media manager, and she's a literal chicken.

Betty the chicken has taken over the restaurant's Twitter account with the goal of sending an actual 5-letter English word by Oct. 30. And so far, she's said some pretty profound things.

Whoa.

Groundbreaking!

Betty is clearly a very smart chicken. This shouldn't take too much longer.

By Unknown
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Today's "wait for it..." moment is brought to us by Sears. So worth it.

[slyoyster]

cheeky campaign german craftsmanship Marketing Campaign plumbers crack - 6402239488
By Unknown
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From photographer Markus Mueller, a cheeky new ad campaign promoting Das Handwerk, the quality of German craftsmanship.

[biotv]

By Unknown
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In a new two-spot ad campaign -- his first in the U.S. -- John Malkovich falls for Siri. Destined to be a classic.

(Here's the second commercial.)

[adweek]

By Unknown
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BBDO Brazil for Getty Images wins the the award for Most Moving Time-Lapse Composed Entirely Of Unrelated Stock Images:

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.

[hypervocal]